Goodell and McKay discussed an idea brought up by Tampa Bay Buccaneers coach Greg Schiano in which a team, instead of kicking off, would get the ball at its own 30-yard line in a fourth-and-15 situation. The team then would punt the ball away or, to replace an onside kick, could go for it and, if they failed to get a first down, the opposing squad would start with great field position.

Every time you have a score you are basically going to have a punt now, so the amounts of plays a punter is in goes up, and therefore they are more valuable," he said. "Kickoff specialists would essentially be extinct now and field goal kickers would just be field goal kickers and I think that would lower the value to them, too. It would definitely stress have a punter that is very, very good and consistent considering you are going to have more punts.