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 Hiring of big name coach doesn't guarantee increased ticket 
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Post Hiring of big name coach doesn't guarantee increased ticket
Armando Salguero wrote:
The argument from the business people might be that Ross will make back the money in season-ticket sales. The Dolphins were slightly over 50,000 season tickets this year and believe a new "star" coach could push them another 6,700 to 10,000 more, depending on who it is and what moves the new guy makes in free agency and the draft.

That is, of course, a short-term view of the situation.

It should be noted when Jimmy Johnson took over from Don Shula in 1996, season ticket sales jumped by about 7,000. And the next year they fell back by about 5,000.

When Nick Saban, the hot coach at the time, took over in 2006, season sales actually fell by 2,000. And the hiring of Parcells as the Football Czar didn't help one iota, as sales fell off the table after 2007 from 54,646 to 46,131.

The point is the hiring of a big name doesn't come with a guarantee that ticket sales will soar. And when they have soared in the past, they have leveled off the following year.

So the season ticket argument is a short-sighted one, if history is to be believed.

Think about that. Stephen Ross probably will.


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Sat Jan 01, 2011 12:26 pm
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Post Re: Hiring of big name coach doesn't guarantee increased ticket
Sparano is a good coach, he'll probably be retained for at least another year. The Dolphins would be foolish in my opinion to start over and go through another rebuild when their team is so far into it's current rebuild. Give Coach Sparano another year, let the man finish what he started. If he falls short again, then you can go in another direction and not feel like you gave up too quickly.
I think the best thing for us is to stay the course, hire a new oc, and get to work on fixing the offense. We're shaky at quarterback, our offensive line isn't half of what it was two years ago, and we need impact players at rb and wr. I think we've got a lot of work to do and the best guy for the job is Sparano.


Sat Jan 01, 2011 6:39 pm
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