Granted the coverup is not as bad as Big Tobacco.......Smoking killed and continues to kill millions of people. What the documentary shows is similarity in response by both the NFL and Big Tobacco to the scientific evidence. The NFL has studied this since '94..........up until 2010, their research groups were led by individuals whose main objective was to disprove any negative claims. The NFL is using a main tactic by Big Tobacco.............acting as if they're proactive in addressing the issue, but instead stretching out their research and remaining non-committal on any findings........instead denying any blame and stating more research is needed.
To me it's clear the NFL wants to put out a positive image, but will not admit any direct correlation until they're absolutely forced to.
Understand, but do not care. Banging your head up against a wall, then complaining it hurts falls on deaf ears for myself. I'm more like "Sorry dude, but what did you think would happen? Is your body different than everyone else?
NFL may have known, but frankly they should not have had to release any info. Common sense should tell people. Why do we need a study to point out the obvious?